Telegraph display advertising,
at a glance.
Premium placement beside trusted editorial — across 9 supplements that reach audiences no feed can replicate, at a published per-sq.cm rate.
A display advertisement in Telegraph runs beside the editorial readers already trust. Unlike a classified, a display ad carries your own design — photo, logo, colour and typography — in the size you choose, from a compact block to a full page.
Display is priced by area: a per-sq.cm rate for each city edition, multiplied by the width and height you book. Pick the supplement whose audience fits — recruitment, education, real estate, lifestyle or legal notices — and you book at official Telegraph rates, lowest-price guaranteed.
“ A display ad in Telegraph still does what no digital campaign can: it lands on the breakfast table of an audience that trusts the source.— Indian Print ROI review · 2024
And yet the booking has always been the friction.
Display rate cards are notoriously complex — per-sq.cm rates vary by edition, by colour, by position, by supplement. Historically that meant a media planner on the phone and a broker quoting one rate at a time.
That's what this page solves. We are the INS-accredited, authorized online booking platform and book Telegraph display ads directly into the system at the published rate, with a complimentary design service and a live cost calculator. After it publishes, view your ad in the Telegraph e-paper or buy a printed copy from a local newsstand.
The section below walks through the three things that used to be hard — deciding the rate, designing the ad and releasing it.